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數(shù)字營(yíng)銷

利用豐富、個(gè)性化的數(shù)字營(yíng)銷體驗(yàn)吸引全球的客戶。快速構(gòu)建和啟動(dòng)根據(jù)客戶需求自動(dòng)縮放的數(shù)字營(yíng)銷活動(dòng)。憑借強(qiáng)大的數(shù)據(jù)分析，分析并提高活動(dòng)的成效。

查看解決方案體系結(jié)構(gòu)

"Building our application on Azure has made it really easy to leverage the latest technologies like microservices to innovate faster. We’re also able to scale out to meet our customers where they are, manage thousands of customer databases as one, and protect our customer’s data. With Azure, we can ensure our margins are healthy and grow our business without a hitch."

Matt Watson，創(chuàng)始人兼 CEO

打造個(gè)性化、適時(shí)的客戶體驗(yàn)

不同的客戶對(duì)內(nèi)容的需求也會(huì)不同。我們的數(shù)字營(yíng)銷平臺(tái)基于用戶行為、客戶反饋或競(jìng)爭(zhēng)對(duì)手的行動(dòng)，快速啟動(dòng)并更新市場(chǎng)營(yíng)銷站點(diǎn)。具有影響力的數(shù)字市場(chǎng)營(yíng)銷活動(dòng)也需要在正確的時(shí)間和正確的地點(diǎn)與客戶進(jìn)行互動(dòng)。構(gòu)建配套的移動(dòng)應(yīng)用以便隨時(shí)與客戶共享上下文內(nèi)容和特別優(yōu)惠。

"We can create a one-to-one relationship with fans around the planet with the Microsoft solution, connecting this huge community of people and making the experience of being a supporter of Real Madrid much better."
CEO，José ángel Sánchez
使用數(shù)據(jù)進(jìn)行優(yōu)化，而不是憑借最佳猜測(cè)

你有一個(gè)目標(biāo) - 提高市場(chǎng)活動(dòng)績(jī)效以贏得新客戶，并為你的企業(yè)創(chuàng)造更多收入。客戶行為提供了對(duì)什么適用，什么不適用的見(jiàn)解。配備市場(chǎng)營(yíng)銷活動(dòng)工具后，可以使用數(shù)據(jù)和預(yù)測(cè)分析了解客戶資料，并提高市場(chǎng)活動(dòng)的整體成效。

"Although the Pier 1 Imports brand is the same as it has been for more than 50 years, we are continually getting better at identifying what our customer wants, using Microsoft Azure Machine Learning and resulting data insights."
銷售和客戶體驗(yàn)執(zhí)行副總裁 Sharon Leite
在競(jìng)爭(zhēng)中保持領(lǐng)先地位

上市時(shí)間是營(yíng)銷活動(dòng)的關(guān)鍵。你的開(kāi)發(fā)團(tuán)隊(duì)能憑借他們現(xiàn)有的技能和工具快速打造數(shù)字營(yíng)銷體驗(yàn)。并且在內(nèi)容管理解決方案的支持下，你的市場(chǎng)活動(dòng)所有者可直接在網(wǎng)站上創(chuàng)建內(nèi)容。實(shí)時(shí)預(yù)覽更改并在在幾秒內(nèi)進(jìn)行推送

"In a marketing-centric organization, you cannot wait days for a new server. We go into the portal, interface directly with Azure, and launch our websites and have them running in minutes."
數(shù)字開(kāi)發(fā)經(jīng)理 Fredrik Lagertr?d
市場(chǎng)活動(dòng)開(kāi)始時(shí)做好準(zhǔn)備

當(dāng)你的市場(chǎng)活動(dòng)取得巨大成功時(shí)，請(qǐng)確保你已為最高級(jí)別的客戶需求做好準(zhǔn)備。若要在區(qū)域活動(dòng)中取得最高績(jī)效，請(qǐng)將其部署在更接近客戶的數(shù)據(jù)中心。當(dāng)某些服務(wù)對(duì)持續(xù)性最大容量收費(fèi)時(shí)，Azure 將自動(dòng)進(jìn)行擴(kuò)展或縮減以節(jié)省活動(dòng)預(yù)算。

"Thanks to the elastic nature of Azure, the site was able to handle very high levels of traffic from around the world and the launch was a success."
I/AM 執(zhí)行總裁 Mark Rodger